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23 Search Results for: switch 37signals

Upcoming Switch Workshop on November 2nd

Chris Spiek

The first one went so well that we couldn’t wait to do it again. Join us in Chicago at the 37signals headquarters on November 2nd to take a deep dive into why people buy and how they switch from one …

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Switch Workshop Recap with Nick Owsley

Bob Moesta

  This week we’ll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st. We’re joined by Nick Owsley, the co-founder of PromoSimple, who shares his thoughts …

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Photos from The First Switch Workshop | October 2012

Chris Spiek

Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else. It’s in these switching moments that the deepest customer insights can be found. On October …

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Jason Fried on Using JTBD at Basecamp

Chris Spiek

For more than 15 years, Jason Fried has helped individuals and teams improve their collaboration, productivity and the nature of their work. Jason is the co-founder and CEO at Basecamp, a “… saner, calmer, more organized way to manage projects …

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Streema Co-Founder Martin Siniawski on JTBD Radio

Chris Spiek

This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We’re joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound. Martin talks …

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Forces Friday: Habit of the Present

Chris Spiek

Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using …

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Forces Friday: Pull and Anxiety

Chris Spiek

We’re back this week with another installment of our Forces Fridays series! In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes …

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Disrupting Photography with Jobs-to-be-Done

Chris Spiek

In this episode Chris and Bob spend some time with Erika Dufour and Jason Fried discussing how to apply Jobs-to-be-Done insights to Erika’s Snip Snap Go business model. We’re always excited to get a chance to reconnect with those who …

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30 Minutes With Ryan Singer on Jobs-to-be-Done

Chris Spiek

Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who …

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The Mattress Interview – Q&A

Chris Spiek

In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn …

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