The Switch Workshop returned to 37signals in Chicago on September 27th to talk to another group of designers, product managers, and entrepreneurs about what makes people buy the products that they buy. Read More
Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner?
Chris, Bob, and Ervin discuss the force using the iPhone and Android and the Roomba as examples.
If you’re looking to make it to a Switch Workshop this year, you’ve got some great options coming up!
We’re lucky because so many of you that read this blog, listen to JTBD Radio, and attend the Switch Workshops decide to become actively involved at spreading the word about Jobs-to-be-Done.
Today we have a very specific way that you can continue to help: Vote for our panel at next year’s SxSW!
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Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio.
Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product. She also shares some super-helpful tips that she’s picked up since learning how to conduct jobs-to-be-done interviews (like why you don’t want to schedule 8 interviews in one day!).
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In this episode Chris and Ervin visit the Children’s Medical Center in Dallas to meet with two special guests who are leading the application of Jobs-to-be-Done in the healthcare industry: John Dzivak and Anthony Pearson (both with Children’s Medical Center).
Listen in to hear about the challenges that come with applying JTBD in the healthcare field, as well as some incredible stories, including how Google Glass is being tested for use in the operating room!
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We get really excited when smart people at cool companies learn and adopt the Jobs-to-be-Done interview technique. The people at Meetup are a great example of that!
This Wednesday, Meetup will be hosting a Jobs-to-be-Done Q&A Session at their NYC Headquarters with Bob Moesta and me to answer all of the deep, probing questions that you have about applying the JTBD framework (we’ll be Skyping in from Toronto).
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The next Switch Workshop will be hosted by our good friends at Precision Nutrition and held at the Toronto Ritz Carlton on August 8th, and will be followed by the Advanced Switch: Analyzing Jobs-to-be-Done Interviews on August 9th.
Each event is limited to 32 people and tickets always go fast, so if you’re interested, register now.
Click here to register. We’ll get you a discounted room rate at the Ritz, too.
Join us at the Toronto Ritz-Carlton on August 8th to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD).
You’ll participate in live customer interviews.
You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
We’re back this week with another installment of our Forces Fridays series!
In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes us as consumers to buy something that we haven’t used or bought before.
We use the iPad mini as an example to discuss how companies can think about reducing the anxiety that consumers may be faced with when making a purchase.
In the next and finally installment of the series, we’ll talk through how the Habit of the Present can act as a barrier to purchase, and some ways to address it.
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The Switch Workshop is coming to England!
On July 25th, we’ll be holding a workshop at Red Gate Software in Cambridge, UK.
The event is limited to 32 people and tickets always go fast, so if you’re interested, register now.
Join us at Red Gate Software on July 25th to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD). Read More
