JTBD Events

The Switch Workshop is coming to England! On July 25th, we’ll be holding a workshop at Red Gate Software in Cambridge, UK. The event is limited to 32 people and tickets always go fast, so if you’re interested, register now. …

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The next Switch Workshop will be held at 37 Signals on June 21st. This event is sold out. Join us at the 37 Signals office on June 21st to take a deep dive into why people buy and how they …

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If you’re going to be in New York on June 12th, hurry up and RSVP for this Jobs-to-be-Done Meetup at the Meetup Headquarters. We were lucky enough to have some great people from Meetup.com attend the NYC Switch Workshop in …

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Thanks to everyone who helped to make the first NYC Switch Workshop an incredible success. That includes all of the highly-engaged attendees, as well as Matthew Ruffi from DG, who provided the perfect venue! It was great to see so …

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The May 2013 Switch Workshop will be held at DG in New York City on May 17th. Register Now or See what people Tweeted about the April Switch Workshop! Join us at the DG office on May 17th to take a …

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On April 12th the Switch Workshop was back at 37signals in Chicago to talk to another group of 24 people about what makes us buy the products that we buy. After putting on a number of these, I can honestly …

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The next Switch Workshop will be back at 37 Signals in Chicago on April 12th 2013 Join us at the 37signals headquarters on April 12th to take a deep dive into why people buy and how they switch from one …

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The Switch Workshop hit the west coast on January 29th, 2013, with another group of 24 curious entrepreneurs, marketers, and product developers gathering at the W Hotel in San Francisco to learn about why we buy the products that we …

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The last two workshops sold out in days and space is limited to 24 attendees; lock in your seat now! Join us at the W Hotel in San Francisco on January 29th to take a deep dive into why people …

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On November 2nd, yet another group of 24 curious entrepreneurs, marketers, and product developers gathered at the 37signals offices in Chicago to learn about why we buy the products that we buy. By unpacking the moments of discovery, choice, and …

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