It's more than just Milkshakes. Get the latest on Jobs-to-be-Done here.

Uncovering the Jobs to be Done: Intro + Live Interview

Alex Lumley // 02.09.17

This is the best introduction to Jobs to be Done on the internet.  After watching you will: Understand the basics of the JTBD framework: Why JTBD is important for your company and an explanation of the Forces of Progress and the Timeline. Have …

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What is Jobs-To-Be-Done (JTBD)?

Alex Lumley // 02.08.17

A simple explanation for those interested in the theory of Jobs to be done and how they can apply it to their products.

Understanding the Job by Clayton Christensen

Alex Lumley // 02.08.17

“Understanding a product’s actual job makes improving the product easier. Clayton Christensen, professor at Harvard Business School talks about the job to be done. View more of the series at http://phoenix.edu/lectures.”

Increasing SaaS Feature Adoption with Jobs-to-be-Done

Chris Spiek // 07.14.16

As Jobs-to-be-Done continues to gain popularity in the SaaS community, many founders and product teams are struggling with the same question:   “How do we apply JTBD when there is no purchase?” A conversation that I have on a weekly basis goes something like: …

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For the Jobs-to-be-Done Doubter on Your Team

Chris Spiek // 06.13.16

Over the years we’ve worked to make Jobs-to-be-Done easier to learn and understand, but it can still be a complex idea to explain.  If you’re struggling to convert a team member, this video of Sian detailing her journey will help. Still getting push-back …

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Doing SaaS Cancellation Interviews (the Jobs-to-be-Done Way) by Ruben Gamez

Chris Spiek // 10.22.15

Ruben Gamez, founder of BidSketch, put together an excellent step-by-step guide to doing interviews with people who have cancelled their subscription to your SaaS product. If you run a SaaS business, this is a must-read! http://www.extendslogic.com/business/jobs-to-be-done-cancel-interviews/