Radio | Jobs-to-be-Done

It's more than just Milkshakes. Get the latest on Jobs-to-be-Done here.

Jobs to be Done in the Education Industry

Chris Spiek

Is education really a “job” if the student is forced or prompted to consume it in the way that we’ve designed it? There are a lot of great start-ups in the education space that are attempting to answer this …

Unpacking the Progress Making Forces Diagram

Chris Spiek

This week we talk through one of the tools that we use as we try to find Jobs-To-Be-Done: The Progress Making Forces Diagram. This diagram is used to understand the forces that are at play when a consumer seeks to …

Lou Franco Talks Software Jobs

Chris Spiek

This week Lou Franco, Vice President of Atlasoft Product Strategy at Kofax, joins us as a special guest on Jobs-To-Be-Done Radio. Lou is gracious enough to take talk to us about his attempts to find differentiation in his sector of the software …

The Jobs that 5-Hour Energy Drink is Hired For

Chris Spiek

In this week’s episode of Jobs-To-Be-Done Radio we examine energy-related jobs and the 5 Hour Energy Drink product through the lens of Jobs-To-Be-Done. Bob talks through how the Kano Model can be used to categorize dimensions of value once the …