This is the best introduction to Jobs to be Done on the internet. After watching you will:
- Understand the basics of the JTBD framework: Why JTBD is important for your company and an explanation of the Forces of Progress and the Timeline.
- Have experienced a live JTBD interview: with an audience member who recently purchased a pre-owned Volkswagon Jetta.
- Seen a brief interview Debrief & Analysis: examining the interview through the lenses of the Timeline and the Forces of Progress.