Over the years we’ve worked to make Jobs-to-be-Done easier to learn and understand, but it can still be a complex idea to explain. If you’re struggling to convert a team member, this video of Sian detailing her journey will help.
Still getting push-back after sharing her video? Leave a comment here and let us know what you’re up against and we’ll help in any way that we can.
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Want to run interviews like this yourself?
Mastering JTBD Interviews walks you through real recorded interviews and the exact techniques Bob and Chris use.
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