Register for The Chicago Switch Workshop
The next Switch Workshop will be held at 37 Signals on June 21st.
This event is sold out.
Join us at the 37 Signals office on June 21st to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD).
You’ll participate in live customer interviews.
You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
And you’ll be able to put everything you learned to immediate use.
There’s only one simple requirement: You’ll be asked to describe something that you purchased recently.
The cost is $1,100 to attend the full-day workshop.
This event is sold out.
Tweets From the last Chicago Workshop
