News
Are we talking but not making progress?
It seems that every day, all over the world, teams and individuals spend time talking about their projects, but that those conversations…
Author: Bob Moesta
Bob Moesta is co-founder and CEO of The Re-Wired Group, a Fellow at the Clayton Christensen Institute, and one of the original architects of Jobs-to-be-Done. He helped develop the Forces of Progress and the switch interview, and is known for the milkshake study.
JTBD Radio
Switch Workshop Recap with Nick Owsley
This week we’ll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals…
JTBD Radio
Teaching How to Think vs Teaching What to Think
This week we continue to share audio of a recent trip to Boston to visit Clayton Christensen. Clay shares the story of when…