JTBD Events

Switch Workshop at MailChimp in Atlanta on March 6th

Chris Spiek

The Switch Workshop is coming to MailChimp in Atlanta on March 6th!

Join us at MailChimp on March 6th to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD).

The event is limited to 32 people and tickets always go fast, so if you’re interested, register now.

Understand Why People Buy Your Product

Here’s What to Expect

You’ll participate in live customer interviews.

You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.

You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.

And you’ll be able to put everything you learned to immediate use.

There’s only one simple requirement: You’ll be asked to describe something that you purchased recently.

Tweets From Past Workshops

Register Now

The cost is $1,000 to attend the full-day workshop.

These events sell out fast (often in less than 48 hours!). If you want to come, register now!