It's more than just Milkshakes. Get the latest on Jobs-to-be-Done here.

Matthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD Radio

Chris Spiek

jtbd-men-smallIt’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us message better, market better, and design advertisements better.

This week Matthew Gunson, Senior Strategist at Lane-Terralever, joins us on Jobs-to-be-Done Radio to talk about his experience applying Jobs-to-be-Done in an ad agency.

“I sat down and started designing something, and it was one of the most amazing experiences I’ve had designing because every question that I had was answered.”

Matthew walks us through how he came to discover Jobs-to-be-Done, and shares tips on how others in the advertising industry might think about learning it and taking the first steps towards applying it.  

He also tells a great story of how he applied JTBD to a project in the education space related to Charter Schools, and how it helped him quickly lay out a clear course of action for the client.

Show Notes


Jobs-to-be-Done Radio
Click to view episode transcript.

Leave a Reply