It's more than just Milkshakes. Get the latest on Jobs-to-be-Done here.

Dave and Brenna from MeetUp on JTBD Radio

Chris Spiek

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During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice.  They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go along with joining a Meetup group and attending a Meetup!

Tune in to hear the backstory about how they first discovered the Milkshake video from Clay, and then went on to overcome the anxieties related to talking face-to-face with consumers without a script or a user interface to use as a topic of discussion.

They even detail their analysis and debrief process, as well as the meetings that they use to share the findings throughout the company.

Show Notes & Links

Here is a list of items referenced in this episode:

Jobs-to-be-Done Radio

Click to view episode transcript.

2 Comments

  1. Pingback: Jobs To Be Done – Meetup in SF Bay – 1/23 | Alex Salinsky

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