JTBD Events

Upcoming Switch Workshop on November 2nd

Chris Spiek

The first one went so well that we couldn’t wait to do it again. Join us in Chicago at the 37signals headquarters on November 2nd to take a deep dive into why people buy and how they switch from one …

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Photos from The First Switch Workshop | October 2012

Chris Spiek

Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else. It’s in these switching moments that the deepest customer insights can be found. On October …

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