JTBD News

I cringe every time I hear someone on a product team say it. Their intent is usually to convey that it’s going to be really hard for us to get a detailed understanding of why people buy these types of cheap, …

Read More

So you’ve discovered this great framework for thinking about products called Jobs To Be Done. You’ve listened to the milkshake talk by Clay Christensen 20 times. You’ve devoured the content on jobstobedone.org. You’re excited to get started…but. How do you …

Read More

Getting Started With JTBD Interviews David Wu & Alan Klement At the New York Jobs To Be Done Meetup, we love to learn, practice and discuss how to get the most out of Jobs-to-be-Done interviews. However, one thing we did …

Read More

As a product manager, I’m a big fan of the Jobs To Be Done framework for finding causal reasons why people switch from one product to another. In the framework, we often talk about the importance of energy. Energy manifests itself as the …

Read More

‘Get out of the building!’ ‘Talk with customers’! ‘Genchi Genbutsu’ …the above insights, and others like them, are great advice from practitioners of the Lean methodology. They hammer into the entrepreneur’s brain the importance of talking directly with customers before …

Read More

If you listened to the episode of Jobs-to-be-Done Radio where we had Des Traynor on with us, you heard Bob mention the “discussion” he had with me over the contact button. Let me set the scene. . .

It seems that every day, all over the world, teams and individuals spend time talking about their projects, but that those conversations don’t result in progress. Is that your experience?

Read More

This article originally appeared on the Teehan+Lax blog, and has been republished here with permission. When you’re starting to design a new product, or redesigning an existing one, the most important thing you can do is validate that the problem you are …

Read More

The Switch Workshop returned to 37signals in Chicago on September 27th to talk to another group of designers, product managers, and entrepreneurs about what makes people buy the products that they buy.