It's more than just Milkshakes. Get the latest on Jobs-to-be-Done here.

Getting Started With JTBD Interviews

Alan Klement // 05.09.14

Getting Started With JTBD Interviews David Wu & Alan Klement At the New York Jobs To Be Done Meetup, we love to learn, practice and discuss how to get the most out of Jobs-to-be-Done interviews. However, one thing we did …

Read More

Better products through chemistry

David Wu // 03.24.14

As a product manager, I’m a big fan of the Jobs To Be Done framework for finding causal reasons why people switch from one product to another. In the framework, we often talk about the importance of energy. Energy manifests itself as the …

Read More

Filling in Lean’s Gaps

Alan Klement // 03.18.14

‘Get out of the building!’ ‘Talk with customers’! ‘Genchi Genbutsu’ …the above insights, and others like them, are great advice from practitioners of the Lean methodology. They hammer into the entrepreneur’s brain the importance of talking directly with customers before …

Read More

It’s just a contact button. . . or is it?

Ervin Fowlkes // 03.04.14

If you listened to the episode of Jobs-to-be-Done Radio where we had Des Traynor on with us, you heard Bob mention the “discussion” he had with me over the contact button. Let me set the scene. . .

Are we talking but not making progress?

Bob Moesta // 01.14.14

It seems that every day, all over the world, teams and individuals spend time talking about their projects, but that those conversations don’t result in progress. Is that your experience?

Read More

The Iceberg of Jobs-to-be-Done

Eric Portelance // 11.04.13

This article originally appeared on the Teehan+Lax blog, and has been republished here with permission. When you’re starting to design a new product, or redesigning an existing one, the most important thing you can do is validate that the problem you are …

Read More

Photos From the Switch: September 2013 at 37signals

Chris Spiek // 10.07.13

The Switch Workshop returned to 37signals in Chicago on September 27th to talk to another group of designers, product managers, and entrepreneurs about what makes people buy the products that they buy.

Vote Up the JTBD Panel at SxSW!

Chris Spiek // 08.21.13

We’re lucky because so many of you that read this blog, listen to JTBD Radio, and attend the Switch Workshops decide to become actively involved at spreading the word about Jobs-to-be-Done. Today we have a very specific way that you …

Read More