I cringe every time I hear someone on a product team say it. Their intent is usually to convey that it’s going to be really hard for us to get a detailed understanding of why people buy these types of cheap, …
Read More
If you listened to the episode of Jobs-to-be-Done Radio where we had Des Traynor on with us, you heard Bob mention the “discussion” he had with me over the contact button. Let me set the scene. . .
The Switch Workshop returned to 37signals in Chicago on September 27th to talk to another group of designers, product managers, and entrepreneurs about what makes people buy the products that they buy.