Quickly learn the tools used in the Jobs-to-be-Done framework and get started talking to your customers in a whole new way.
The course is taught using actual interviews that have been conducted with real consumers who have bought things like laptop bags, mattresses, and bottles of wine!
Learn at your own pace and have unlimited access to the material!
LEARN AT A SWITCH WORKSHOP
You’ll participate in live customer interviews.
You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
And you’ll be able to put everything you learned to immediate use.