// 05.20.13
Thanks to everyone who helped to make the first NYC Switch Workshop an incredible success. That includes all of the highly-engaged attendees, as well as Matthew Ruffi from DG, who provided the perfect venue!
It was great to see so many colleagues of past Switch Workshop attendees in the room. We’re excited to see how your teams apply the framework and interview process in your work, now that so many of your team members are armed with a good understanding of the JTBD framework! Read More
// 05.15.13
Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio!
Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who are new to JTBD.
He also shares stories about some of the jobs that Campfire gets hire to do by 37signals team members (small hires), which kicks off a great conversation about how situational context influences the communication mediums that we select at any given moment (phone, email, text message, Twitter, Facebook)
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// 04.17.13
The May 2013 Switch Workshop will be held at DG in New York City on May 17th.
Register Now or See what people Tweeted about the April Switch Workshop!
Join us at the DG office on May 17th to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD).
You’ll participate in live customer interviews.
You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
// 04.15.13
On April 12th the Switch Workshop was back at 37signals in Chicago to talk to another group of 24 people about what makes us buy the products that we buy.
After putting on a number of these, I can honestly say that this was one of the most energized and engaged groups we’ve had yet. Great job guys! The response that we’ve received on Twitter since the event is overwhelming. It’s great to hear how many of you are embracing the things that you learned. Read More
// 04.12.13
This episode of Jobs-to-be-Done radio kicks off with the introduction of an exciting new project that everyone can be involved in: Uncovering the Wine Jobs-to-be-Done.
We also talk about a project that we’re doing for AlesyaBags.com to understand the job-dimensions that surround the purchase of high-end women’s’ laptop bag.
Finally we introduce Forces Friday, a new regular segment that we’ll feature during the first Friday of the next four months. During each segment, we’ll break down one of the Four Forces of Progress (Push, Pull, Anxiety of the New Solution, and Habit of the Present). Read More
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// 04.03.13
Help us discover the Jobs that wine is hired to do. We’re going to apply the Jobs-to-be-Done Framework in a whole new way, and you can join us regardless of your experience with Jobs-to-be-Done.
Instead of doing this research for a specific company (how JTBD is typically applied), we’re going to conduct it for the benefit of the entire market, and hopefully learn some things about JTBD along the way.
// 03.22.13
This video is a great opportunity to see Clay speak about Jobs-to-be-Done, and the magazine/smartphone example that was given by David Skok was an effective and easy-to-understand story. But after hearing the example, I couldn’t help but think, “who cares what patients do in waiting rooms?”
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// 03.19.13
The next Switch Workshop will be back at 37 Signals in Chicago on April 12th 2013
Join us at the 37signals headquarters on April 12th to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD).
You’ll participate in live customer interviews.
You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
// 03.18.13
In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn Group, and #JTBD on Twitter.
If you haven’t listened to The Mattress Interview, we strongly suggest that you do so before you listen to this episode!
If you have questions that you still want answered, ask them in the comment section below.
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// 02.01.13
The Switch Workshop hit the west coast on January 29th, 2013, with another group of 24 curious entrepreneurs, marketers, and product developers gathering at the W Hotel in San Francisco to learn about why we buy the products that we buy.
Each attendee watched and participated in live interviews, and took a deep dive into the background of the Jobs-to-be-Done Framework.
We’d like to extend a huge thanks to everyone who attended, and everyone who helped to make this workshop happen.