It's more than just Milkshakes. Get the latest on Jobs-to-be-Done here.

Increasing SaaS Feature Adoption with Jobs-to-be-Done

Chris Spiek // 07.14.16

As Jobs-to-be-Done continues to gain popularity in the SaaS community, many founders and product teams are struggling with the same question:  

“How do we apply JTBD when there is no purchase?”

A conversation that I have on a weekly basis goes something like:

“My team at Slack is in charge of video and voice chat.  We launched the feature and it’s going well but some users have tried it and keep using it, and some users have tried it once then stopped.  We’re working to improve the feature and grow adoption, but we want to make sure we continue to please our loyal users, while also converting more trial users to adopters. How can we figure out why people are switching to the feature so we can understand how to improve it based on the jobs that it’s hired to do?”

We tend to use large consumer purchases like buying a car to teach jobs-to-be-done, so feeling uneasy about applying it to the adoption of a new feature is natural if you haven’t done it before.

The conversation with the Slack team is fictional, but the anxiety is real. I’ll use the new Slack feature as an example to lay out three steps that you can take to ease your anxiety and get ready to push forward with your project. >>Read More

For the Jobs-to-be-Done Doubter on Your Team

Chris Spiek // 06.13.16

Over the years we’ve worked to make Jobs-to-be-Done easier to learn and understand, but it can still be a complex idea to explain.  If you’re struggling to convert a team member, this video of Sian detailing her journey will help.

Still getting push-back after sharing her video? Leave a comment here and let us know what you’re up against and we’ll help in any way that we can.

Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio

Chris Spiek // 03.31.15

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This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done.

Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to things like SEO, landing page design, and website architecture.
>>Read More

Upcoming Switch Workshop at Basecamp in Chicago

Ervin Fowlkes // 03.23.15

cover-tableThe Switch Workshop will be held in Chicago at the Basecamp Headquarters on April 24th.

Join us to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework.

The event is limited to 32 people and tickets always go fast, so if you’re interested, register now.
>>Read More

Upcoming Switch Workshop in Detroit on March 24th and 25th

Chris Spiek // 03.12.15

rewired-switchThe Switch Workshop will be held in Detroit at the Re-Wired office on March 24th and 25th!

Join us to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework.

This 2-day workshop will teach you the methods on the first day, then apply them to your work (with coaching from the experts) on the second day.

The event is limited to 24 people and tickets always go fast, so if you’re interested, register now.
>>Read More

Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment

Chris Spiek // 02.06.15

tealeafWhen do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make.

This week Chris Lee from Tealeaf Academy joins us to explain how understanding the characteristics of the purchase and commitment process from his customers’ perspective helped him build a highly effective sales process (for his customers and his business). >>Read More

Running Lean + Switch Workshop

Chris Spiek // 01.05.15

In this hands-on workshop, you’ll learn the science of how people buy anything and how to use these insights to build products that customers really want.

Austin, Texas – Jan 29-30, 2015
Space is limited.

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Workshop Overview

Most products fail. Not because we fail to build what we set out to build, but because we waste needless time, money, and effort building the wrong product.

But customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else. It’s in these switching moments that the deepest customer insights can be found.

In this 2-day hands-on workshop, you’ll learn a systematic methodology, that combines the best of Running Lean and Jobs-to-be-done techniques, and shows you exactly how uncover what customers want and build better products.
>>Read More

Jobs-to-be-Done Radio: Examining Price and Value with JTBD

Ervin Fowlkes // 09.08.14

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On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how a consumer’s job impacts the amount they are willing to pay for a solution.
>>Read More