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30 Minutes With Ryan Singer on Jobs-to-be-Done

Chris Spiek // 05.15.13

Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who … >>Read More

Wine and Laptop Bag JTBD

Chris Spiek // 04.12.13

This episode of Jobs-to-be-Done radio kicks off with the introduction of an exciting new project that everyone can be involved in:  Uncovering the Wine Jobs-to-be-Done. We also talk about a project that we’re doing for AlesyaBags.com to understand the job-dimensions … >>Read More

The Mattress Interview – Q&A

Chris Spiek // 03.18.13

In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn … >>Read More

The Jobs-to-be-Done Mattress Interview

Chris Spiek // 01.17.13

By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.  This week we’re going to try to answer that request by sharing a live … >>Read More

Jason Fried on Jobs-to-be-Done Radio

Chris Spiek // 10.25.12

This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss how he came to discover the JTBD framework and apply it to Basecamp and how he does things at 37signals. Jason was … >>Read More

Switch Workshop Recap with Nick Owsley

Bob Moesta // 10.10.12

  This week we’ll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st. We’re joined by Nick Owsley, the co-founder of PromoSimple, who shares his thoughts … >>Read More

Teaching How to Think vs Teaching What to Think

Bob Moesta // 10.03.12

This week we continue to share audio of a recent trip to Boston to visit Clayton Christensen. Clay shares the story of when Andy Groves of Intel asked him to explain how disruption would affect his company.  He reinforces for us … >>Read More

Clay Christensen on Jobs-to-be-Done & OpenTable

Chris Spiek // 09.30.12

This week Bob and Chris are honored to be joined by Clayton Christensen  on Jobs-to-be-Done Radio.  Clay discusses why he thinks the JTBD framework is so important and talks through how it is used to understand causality and what drives consumer … >>Read More

Jobs in 140 Characters or Less

Chris Spiek // 07.27.12

  This week presented a great opportunity to bring some special guests to the Jobs-to-be-Done Radio Show. Bob and Chris are joined by John Palmer, who worked with Bob in the early 90s to create the Jobs-to-be-Done Framework, as well … >>Read More

Financial Services Through the Lens of Jobs-to-be-Done

Chris Spiek // 05.25.12

  This week’s show features guest Stephen Mohan, Managing Director of Operational Services of Cofunds.  Stephen joins us to talk about financial services through the lens of Jobs-to-be-Done. We contrast how the financial planner’s view of the competitive set (retirement … >>Read More