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Uncovering the Jobs to be Done: Intro + Live Interview

Alex Lumley

This is the best introduction to Jobs to be Done on the internet.  After watching you will:

  • Understand the basics of the JTBD framework: Why JTBD is important for your company and an explanation of the Forces of Progress and the Timeline.
  • Have experienced a live JTBD interview: with an audience member who recently purchased a pre-owned Volkswagon Jetta.
  • Seen a brief interview Debrief & Analysis: examining the interview through the lenses of the Timeline and the Forces of Progress.

For a full transcript head on over to the Business of Software Site


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