This is the best introduction to Jobs to be Done on the internet. After watching you will:
- Understand the basics of the JTBD framework: Why JTBD is important for your company and an explanation of the Forces of Progress and the Timeline.
- Have experienced a live JTBD interview: with an audience member who recently purchased a pre-owned Volkswagon Jetta.
- Seen a brief interview Debrief & Analysis: examining the interview through the lenses of the Timeline and the Forces of Progress.
For a full transcript head on over to the Business of Software Site
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Mastering JTBD Interviews walks you through real recorded interviews and the exact techniques Bob and Chris use.
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