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Getting Started With JTBD Interviews

Alan Klement // 05.09.14

Getting Started With JTBD Interviews David Wu & Alan Klement At the New York Jobs To Be Done Meetup, we love to learn, practice and discuss how to get the most out of Jobs-to-be-Done interviews. However, one thing we did …

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Better products through chemistry

David Wu // 03.24.14

As a product manager, I’m a big fan of the Jobs To Be Done framework for finding causal reasons why people switch from one product to another. In the framework, we often talk about the importance of energy. Energy manifests itself as the …

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Filling in Lean’s Gaps

Alan Klement // 03.18.14

‘Get out of the building!’ ‘Talk with customers’! ‘Genchi Genbutsu’ …the above insights, and others like them, are great advice from practitioners of the Lean methodology. They hammer into the entrepreneur’s brain the importance of talking directly with customers before …

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It’s just a contact button. . . or is it?

Ervin Fowlkes // 03.04.14

If you listened to the episode of Jobs-to-be-Done Radio where we had Des Traynor on with us, you heard Bob mention the “discussion” he had with me over the contact button. Let me set the scene. . .

Are we talking but not making progress?

Bob Moesta // 01.14.14

It seems that every day, all over the world, teams and individuals spend time talking about their projects, but that those conversations don’t result in progress. Is that your experience?

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The Iceberg of Jobs-to-be-Done

Eric Portelance // 11.04.13

This article originally appeared on the Teehan+Lax blog, and has been republished here with permission. When you’re starting to design a new product, or redesigning an existing one, the most important thing you can do is validate that the problem you are …

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Photos From the Switch: September 2013 at 37signals

Chris Spiek // 10.07.13

The Switch Workshop returned to 37signals in Chicago on September 27th to talk to another group of designers, product managers, and entrepreneurs about what makes people buy the products that they buy.

Vote Up the JTBD Panel at SxSW!

Chris Spiek // 08.21.13

We’re lucky because so many of you that read this blog, listen to JTBD Radio, and attend the Switch Workshops decide to become actively involved at spreading the word about Jobs-to-be-Done. Today we have a very specific way that you …

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Uncovering the Wine Jobs-to-be-Done

Ervin Fowlkes // 04.03.13

Help us discover the Jobs that wine is hired to do. We’re going to apply the Jobs-to-be-Done Framework in a whole new way, and you can join us regardless of your experience with Jobs-to-be-Done. Instead of doing this research for …

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Who Cares What Patients Read in Waiting Rooms?

Chris Spiek // 03.22.13

This video is a great opportunity to see Clay speak about Jobs-to-be-Done, and the magazine/smartphone example that was given by David Skok was an effective and easy-to-understand story.  But after hearing the example, I couldn’t help but think, “who cares …

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