The May 2013 Switch Workshop will be held at DG in New York City on May 17th.
Join us at the DG office on May 17th to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD).
You’ll participate in live customer interviews.
You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
And you’ll be able to put everything you learned to immediate use.
There’s only one simple requirement: You’ll be asked to bring something with you. It won’t be a big deal. Details will be provided one week before the workshop.
The cost is $1,000 to attend the full-day workshop.
These events sell out (often in less than 48 hours!). If you want to come, register now!
Tweets From the April Switch Workshop