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Author Archives: Chris Spiek

A New Catalog of Jobs to be Done Interviews

Chris Spiek

Every week people ask me how they can get better at interviewing using the Jobs-to-be-Done method and how they can do a better job applying Jobs to be Done to their business. I’m hoping to develop a new way to …

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Live Jobs-to-be-Done Interview: Eva’s Camera Purchase

Chris Spiek

Interviewing a consumer or decision-maker about a purchase that they’ve made is one step involved in uncovering Jobs-to-be-Done insights (if you’re new to the framework, check out this video on jobs-to-be-done basics). We ask some strange questions when we interview. To …

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Jason Fried on Using JTBD at Basecamp

Chris Spiek

For more than 15 years, Jason Fried has helped individuals and teams improve their collaboration, productivity and the nature of their work. Jason is the co-founder and CEO at Basecamp, a “… saner, calmer, more organized way to manage projects …

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Increasing SaaS Feature Adoption with Jobs-to-be-Done

Chris Spiek

As Jobs-to-be-Done continues to gain popularity in the SaaS community, many founders and product teams are struggling with the same question:   “How do we apply JTBD when there is no purchase?” A conversation that I have on a weekly basis goes something like: …

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For the Jobs-to-be-Done Doubter on Your Team

Chris Spiek

Over the years we’ve worked to make Jobs-to-be-Done easier to learn and understand, but it can still be a complex idea to explain.  If you’re struggling to convert a team member, this video of Sian detailing her journey will help. Still getting push-back …

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