Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else.
It’s in these switching moments that the deepest customer insights can be found.
On October 1st, a select group of 24 business owners, product developers, and entrepreneurs gathered at 37signals Headquarters in Chicago to understand how people switch by applying the Jobs-to-be-Done Framework.
Most businesses don’t know the real reasons why people switch to — or from — their products. We showed them how to find out.
We Did it Again in November
Check out the Photos from Switch Workshop #2 and watch this site and the #JTBD Hashtag on Twitter for news about upcoming Switch Workshops in 2013.