JTBD News

Uncovering the Jobs to be Done: Intro + Live Interview

Alex Lumley

This is the best introduction to Jobs to be Done on the internet.  After watching you will:

• Understand the basics of the JTBD framework: Why JTBD is important for your company and an explanation of the Forces of Progress and the Timeline.
• Have experienced a live JTBD interview: with an audience member who recently purchased a pre-owned Volkswagon Jetta.
• Seen a brief interview Debrief & Analysis: examining the interview through the lenses of the Timeline and the Forces of Progress.

For a full transcript head on over to the Business of Software Site