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Vote Up the JTBD Panel at SxSW!

Chris Spiek

We’re lucky because so many of you that read this blog, listen to JTBD Radio, and attend the Switch Workshops decide to become actively involved at spreading the word about Jobs-to-be-Done. Today we have a very specific way that you …

Uncovering the Wine Jobs-to-be-Done

Ervin Fowlkes

Help us discover the Jobs that wine is hired to do. We’re going to apply the Jobs-to-be-Done Framework in a whole new way, and you can join us regardless of your experience with Jobs-to-be-Done. Instead of doing this research for …

Who Cares What Patients Read in Waiting Rooms?

Chris Spiek

This video is a great opportunity to see Clay speak about Jobs-to-be-Done, and the magazine/smartphone example that was given by David Skok was an effective and easy-to-understand story. But after hearing the example, I couldn’t help but think, “who cares …

Photos from The First Switch Workshop | October 2012

Chris Spiek

Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else. It’s in these switching moments that the deepest customer insights can be found. On October …

Did Flickr Really Miss the Instagram Opportunity?

Chris Spiek

In the evening on Christmas Day, Kellan Elliott-McCrea put together an interesting response to the question: “Why did Flickr miss out on the mobile opportunity Instagram is winning?” leveraging insights from Clay Christensen’s Innovator’s Dilemma.   Kellan, who was a software …