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Author Archives: Chris Spiek

Upcoming Switch Workshop on November 2nd

Chris Spiek

The first one went so well that we couldn’t wait to do it again. Join us in Chicago at the 37signals headquarters on November 2nd to take a deep dive into why people buy and how they switch from one …

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Photos from The First Switch Workshop | October 2012

Chris Spiek

Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else. It’s in these switching moments that the deepest customer insights can be found. On October …

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Clay Christensen on Jobs-to-be-Done & OpenTable

Chris Spiek

This week Bob and Chris are honored to be joined by Clayton Christensen  on Jobs-to-be-Done Radio.  Clay discusses why he thinks the JTBD framework is so important and talks through how it is used to understand causality and what drives consumer …

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Jobs in 140 Characters or Less

Chris Spiek

  This week presented a great opportunity to bring some special guests to the Jobs-to-be-Done Radio Show. Bob and Chris are joined by John Palmer, who worked with Bob in the early 90s to create the Jobs-to-be-Done Framework, as well …

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Financial Services Through the Lens of Jobs-to-be-Done

Chris Spiek

  This week’s show features guest Stephen Mohan, Managing Director of Operational Services of Cofunds.  Stephen joins us to talk about financial services through the lens of Jobs-to-be-Done. We contrast how the financial planner’s view of the competitive set (retirement …

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Engagement in the Shopping Process

Chris Spiek

This week’s show starts out with a discussion around the swell of recent media that the Jobs-to-be-Done framework has received.  We discuss the recent jobs-to-be-done Forbes article, as well as Clay’s guest appearance on the Critical Path radio show. We …

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Jobs to be Done in the Education Industry

Chris Spiek

Is education really a “job” if the student is forced or prompted to consume it in the way that we’ve designed it?    There are a lot of great start-ups in the education space that are attempting to answer this …

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Unpacking the Progress Making Forces Diagram

Chris Spiek

This week we talk through one of the tools that we use as we try to find Jobs-To-Be-Done:  The Progress Making Forces Diagram. This diagram is used to understand the forces that are at play when a consumer seeks to …

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Lou Franco Talks Software Jobs

Chris Spiek

This week Lou Franco, Vice President of Atlasoft Product Strategy at Kofax, joins us as a special guest on Jobs-To-Be-Done Radio.  Lou is gracious enough to take talk to us about his attempts to find differentiation in his sector of the software …

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The Jobs that 5-Hour Energy Drink is Hired For

Chris Spiek

In this week’s episode of Jobs-To-Be-Done Radio we examine energy-related jobs and the 5 Hour Energy Drink product through the lens of Jobs-To-Be-Done. Bob talks through how the Kano Model can be used to categorize dimensions of value once the …

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