By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques. This week we’re going to try to answer that request by sharing a live …
*This post has been updated to an article format. See the update here at: Jason Fried on using JTBD at Basecamp This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss …
This week Bob and Chris are honored to be joined by Clayton Christensen on Jobs-to-be-Done Radio. Clay discusses why he thinks the JTBD framework is so important and talks through how it is used to understand causality and what drives consumer …