In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn Group, and #JTBD on Twitter.

If you haven’t listened to The Mattress Interview, we strongly suggest that you do so before you listen to this episode!

If you have questions that you still want answered, ask them in the comment section below.
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By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.  This week we’re going to try to answer that request by sharing a live interview that was conducted at the Switch Workshop in November at 37signals.

In this episode Bob Moesta, Chris Spiek,(founders of the Rewired Group) and Jason Fried interview a Switch Workshop attendee about a mattress that he recently purchased. We’ve conducted interviews like this for companies all around the world, if you’d like to hire us for your project drop us a line here: http://www.therewiredgroup.com/contact/

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*This post has been updated to an article format.  See the update here at: Jason Fried on using JTBD at Basecamp

Jason, Bob, and Chris at the first Switch Workshop

This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss how he came to discover the JTBD framework and apply it to Basecamp and how he does things at 37signals.

Jason was first introduced to the Jobs-to-be-Done concept by another 37signals team member, Ryan Singer.  As the story goes, Ryan saw Clay Christensen describe how he and a colleague uncovered the jobs that a milkshake does in a web video. After watching the video, Ryan went on a search to find out who the “milkshake man” was, and found Bob Moesta and Chris Spiek from the Re-Wired Group. >>Read More

This week we’ll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st.

We’re joined by Nick Owsley, the co-founder of PromoSimple, who shares his thoughts about being an attendee, and the steps that he’s taken to understand the jobs that his product does since he left the event.

Nick joined 23 other attendees (mostly entrepreneurs, start-up founders, and product/marketing individuals in the software and technology space) at 37signals to spend a day learning about one of the fundamental premises of Jobs-to-be-Done:  People don’t just buy or start using your product.  They stop doing one thing, and start doing something else. >>Read More