Getting Started With JTBD Interviews
David Wu & Alan Klement
At the New York Jobs To Be Done Meetup, we love to learn, practice and discuss how to get the most out of Jobs-to-be-Done interviews. However, one thing we did notice was how intimidating your first few interviews can be. There are lots of reasons for this: perhaps you’ve not sure how to start the interview, what questions to ask or maybe even who you should be interviewing.
Photo by Duncan Hull
This Thursday, April 17th, at noon eastern time, Chris and Ervin from Re-Wired will be hosting a Live Online Jobs-to-be-Done Q&A Session.
If you’re learning or applying jobs to be done and you have burning questions, this is a great opportunity to get answers quickly. Submit your questions at any time between now and noon on Thursday.
The session will be hosted by Amrita Chandra of Shape and Sound. Amrita is a Jobs-to-be-Done veteran and a highly-effective marketing executive and entrepreneur, and she’ll be sharing some of her experiences with JTBD in addition to hosting the event.
Registration is free but space is limited. Register now!
It’s been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us message better, market better, and design advertisements better.
The Switch Workshop is coming to Meetup in New York City on May 16th!
Join us at Meetup on May 16th to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD).
As a product manager, I’m a big fan of the Jobs To Be Done framework for finding causal reasons why people switch from one product to another.
In the framework, we often talk about the importance of energy. Energy manifests itself as the emotion and motivation customers have to make progress — to make a potential switch to our products. Understanding how energy works, helps to make our products better. Read More
‘Get out of the building!’
‘Talk with customers’!
…the above insights, and others like them, are great advice from practitioners of the Lean methodology. They hammer into the entrepreneur’s brain the importance of talking directly with customers before and during product development.
It’s great advice, but there are gaps: How do we go about understanding the customer’s struggle? What are we looking for when we observe customers? When we talk with customers, what do we talk about and what answers are we trying to pull out of them? Read More
If you listened to the episode of Jobs-to-be-Done Radio where we had Des Traynor on with us, you heard Bob mention the “discussion” he had with me over the contact button.
Let me set the scene. . .
“Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it’s tasty. In the internet world he would wait four weeks and then email everyone who has ever been at his restaurant with a Survey Monkey link, and say, ‘Hey guys. Did you or did you not have the French onion soup? If you did, can you remember if it was nice?'”
This week Des Traynor, co-founder at Intercom joins us on Jobs-to-be-Done Radio to talk about how Intercom is changing the way we launch and test features on the web, and how Jobs-to-be-Done is playing a role in the work they’re doing. Read More
How do you go about designing product features around Jobs-to-be-Done?
This week on Jobs-to-be-Done Radio we’re joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of how he has used it with design and engineering teams to design around jobs-to-be-done.
The Switch Workshop is coming to MailChimp in Atlanta on March 6th!
Join us at MailChimp on March 6th to take a deep dive into why people buy and how they switch from one product to another, using the Jobs-to-be-Done Framework (#JTBD).