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Applying JTBD to a Product Like Spotify – Amrita Chandra on JTBD Radio

Chris Spiek

Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product. She also shares some super-helpful tips …

JTBD Radio Visits Children’s Medical Center (Healthcare Jobs-to-be-Done)

Chris Spiek

In this episode Chris and Ervin visit the Children’s Medical Center in Dallas to meet with two special guests who are leading the application of Jobs-to-be-Done in the healthcare industry: John Dzivak and Anthony Pearson (both with Children’s Medical Center). …

August 7th: JTBD Q&A Session at Meetup in NYC

Chris Spiek

We get really excited when smart people at cool companies learn and adopt the Jobs-to-be-Done interview technique. The people at Meetup are a great example of that! This Wednesday, Meetup will be hosting a Jobs-to-be-Done Q&A Session at their NYC …

Toronto Switch Workshop + Advanced Switch August 8th & 9th

Chris Spiek

The next Switch Workshop will be hosted by our good friends at Precision Nutrition and held at the Toronto Ritz Carlton on August 8th, and will be followed by the Advanced Switch: Analyzing Jobs-to-be-Done Interviews on August 9th. Each event …

Forces Friday: Pull and Anxiety

Chris Spiek

We’re back this week with another installment of our Forces Fridays series! In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes …

Register for the Switch Workshop on July 25th in Cambridge UK

Chris Spiek

The Switch Workshop is coming to England! On July 25th, we’ll be holding a workshop at Red Gate Software in Cambridge, UK. The event is limited to 32 people and tickets always go fast, so if you’re interested, register now. …

Disrupting Photography with Jobs-to-be-Done

Chris Spiek

In this episode Chris and Bob spend some time with Erika Dufour and Jason Fried discussing how to apply Jobs-to-be-Done insights to Erika’s Snip Snap Go business model. We’re always excited to get a chance to reconnect with those who …

In NYC? See How Meetup is Using JTBD

Chris Spiek

If you’re going to be in New York on June 12th, hurry up and RSVP for this Jobs-to-be-Done Meetup at the Meetup Headquarters. We were lucky enough to have some great people from Meetup.com attend the NYC Switch Workshop in …

NYC Switch Workshop Photos

Chris Spiek

Thanks to everyone who helped to make the first NYC Switch Workshop an incredible success. That includes all of the highly-engaged attendees, as well as Matthew Ruffi from DG, who provided the perfect venue! It was great to see so …

30 Minutes With Ryan Singer on Jobs-to-be-Done

Chris Spiek

Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who …