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Author Archives: Chris Spiek

Register for the NYC Switch Workshop!

Chris Spiek

The May 2013 Switch Workshop will be held at DG in New York City on May 17th. Register Now or See what people Tweeted about the April Switch Workshop! Join us at the DG office on May 17th to take a …

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Wine and Laptop Bag JTBD

Chris Spiek

This episode of Jobs-to-be-Done radio kicks off with the introduction of an exciting new project that everyone can be involved in:  Uncovering the Wine Jobs-to-be-Done. We also talk about a project that we’re doing for AlesyaBags.com to understand the job-dimensions …

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Who Cares What Patients Read in Waiting Rooms?

Chris Spiek

This video is a great opportunity to see Clay speak about Jobs-to-be-Done, and the magazine/smartphone example that was given by David Skok was an effective and easy-to-understand story.  But after hearing the example, I couldn’t help but think, “who cares …

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The Mattress Interview – Q&A

Chris Spiek

In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn …

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Photos from SF Switch Workshop | January 2013

Chris Spiek

The Switch Workshop hit the west coast on January 29th, 2013, with another group of 24 curious entrepreneurs, marketers, and product developers gathering at the W Hotel in San Francisco to learn about why we buy the products that we …

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Photos From Switch Workshop #2 | November 2012

Chris Spiek

On November 2nd, yet another group of 24 curious entrepreneurs, marketers, and product developers gathered at the 37signals offices in Chicago to learn about why we buy the products that we buy. By unpacking the moments of discovery, choice, and …

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Jason Fried on Jobs-to-be-Done Radio

Chris Spiek

*This post has been updated to an article format.  See the update here at: Jason Fried on using JTBD at Basecamp   This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss …

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