‘Get out of the building!’
‘Talk with customers’!
‘Genchi Genbutsu’
…the above insights, and others like them, are great advice from practitioners of the Lean methodology. They hammer into the entrepreneur’s brain the importance of talking directly with customers before and during product development.
It’s great advice, but there are gaps: How do we go about understanding the customer’s struggle? What are we looking for when we observe customers? When we talk with customers, what do we talk about and what answers are we trying to pull out of them? Read More
Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from. Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and buy a smartphone.
When you’re starting to design a new product, or redesigning an existing one, the most important thing you can do is validate that the problem you are trying to solve is meaningful, important, and shared by a large enough group of people that a solution is likely to succeed in the market.